Fall into
savings
Fall campaigns are focussed on annual veterinary care, emphasizing the relationship between the pet owner & their veterinarian to encourage wellness and combat a pre-cyber slump in conversion in e-commerce.
pain awareness month
Goal: Marketing campaign that will maintain visibility of primary product categories (i.e. Prev, Medications, Diet etc.) and showcase supplemental categories related to the industry mindset moment of Animal Pain Awareness. Secondary Pain Awareness messaging will educate pet parents on the signs of pain in pets with a focus on providing solutions through use of products.
fall into healthy habits
Goal: Marketing campaign that will maintain visibility of primary product categories (i.e. Prev, Medications, Diet etc.) and showcase supplemental categories related to the industry mindset moment of Pet Wellness Month. Secondary Pet Wellness messaging will educate pet parents on healthy habits for overall wellness and specific diseases with a focus on providing solutions through use of products.
Results
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Compared to other months with similar send volume, October had the highest conversion rate
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22% increase in net revenue for October engagement emails
